Broad Reach Healthcare

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Broad Reach goes to Beacon Hill

On Monday, May 23rd, Bill Bogdanovich, President and CEO of Broad Reach Healthcare, along with members of Liberty Commons Certified Nursing Assistant team went to Beacon Hill to advocate at the Massachusetts State House for increased wages to front line staff.

Cape and Islands Senator Daniel Wolf recently introduced a nursing home living wage budget amendment for state fiscal year 2017, which ties to the Massachusetts Senior Care Association (MSCA) Quality Jobs for Quality Care initiative. Wolf’s amendment provides an additional $90 million to the budget for a direct impact on the wages for CNAs and other frontline nursing home workers.

“Nursing home workers’ salaries are directly tied to Medicaid payments because two thirds of residents are on MassHealth. Medicaid reimbursement rates have remained largely flat for 6 years and consequently the ability to increase wages has been severely compromised,” said Bill Bogdanovich, who also serves as the MSCA Board Chair and has worked to launch the Quality Jobs initiative.

Certified Nursing Assistants throughout Massachusetts earn an average salary of $13.36 an hour. Other front line and support staff often make less along with new CNA’s whose wages can fall closer to the state minimum wage of $10 an hour.  In 2015, Broad Reach Healthcare began deliberate steps to provide its workforce with a higher standard by instituting a $12 minimum wage throughout the company for all positions.


Bill Bogdanovich, along with Jasmine Walker, Andrew Mendez, Andrea Schuster and Lara Bogdanovich, brought this message to the statehouse on Monday, joining hundreds of other nursing home frontline staff, administrators and residents from throughout Massachusetts. There has also been editorial support by the Boston Globe, the MetroWest Daily News, and the Lowell Sun adding momentum to this movement.

As of Tuesday, May 24th, at least 21 of 40 senators have signed on to support this amendment, making the path to caring for our caregivers that much closer.



From Left to Right: Jasmine Walker, Andrea Schuster, Andrew Mendes.